Advertiser approval
Advertisers are verified and approved per publisher. Unapproved advertisers can't reach controlled inventory.
Brand Safety
Brand safety doesn't start with a filter. It starts with control.
Filters clean up after an ad arrives. ReinoAds applies the rules before deciding which ad can run, from which source, under which conditions.
Every impression takes the same path
An impression request passes a sequence of checks before anything serves. If eligibility fails at any step, the outcome follows the publisher's policy.
- 1
Impression
The app sends an ad request.
- 2
Policy check
The placement's policy set is loaded.
- 3
Commercial check
Sponsor and competitor rules are applied.
- 4
Brand Safety
Category, advertiser and creative approval are verified.
- 5
Source eligibility
Only authorized demand sources are considered.
- 6
Serve / House Ad
An eligible ad serves; otherwise a house ad or no ad.
Brand Safety
Layers of control
Creative approval
Every creative is reviewed before it runs; any change triggers a fresh review.
Category rules
Betting, casino, adult and unsuitable categories are off by default; everything else is managed by the publisher.
Sponsor conflicts
Competitor ads in an official sponsor's category are excluded automatically.
Competitor restrictions
Publishers can restrict specific brands or brand groups across all inventory or selected placements.
Demand source permissions
Each demand source is authorized separately by placement, format and category.
Kill switch
Stop a source, advertiser, creative or placement in a single action.
House Ads
When nothing qualifies, the publisher's own campaigns step in.
Audit trail
Decisions and policy changes are logged with who, when and why.
Fail-closed logic
If a check can't be completed, the system stays on the safe side instead of serving.
What happens when an ad doesn't qualify?
Nothing is forced through. Depending on the publisher's policy, a house ad or no ad is returned. When nothing qualifies, you keep control instead of taking on brand risk.
Eligible ad
An ad that passes every check serves.
House Ad
The publisher's own campaign is shown.
No Ad
An empty response; the experience is preserved.
Two inventories, two levels of assurance
We're explicit about which assurance level applies to each ad.
Controlled Inventory
Advertiser, campaign and creative are approved in advance.
- Pre-approved advertiser
- Pre-approved creative
- Sponsor compliance
- Publisher policy
Restricted Programmatic
External demand, constrained by policy and network-level controls.
- Approved demand source
- Category restrictions
- Advertiser controls
- Creative monitoring
- Fallback rules
Programmatic demand isn't individually pre-reviewed; it's limited to the sources and category rules the publisher allows. We make that distinction explicit.
Policy audit log
Demo data| Decision | Placement | Outcome | Reason |
|---|---|---|---|
| dec_01 | home_rewarded | Served | All checks passed |
| dec_02 | match_banner | House Ad | Sponsor conflict |
| dec_03 | feed_native | Blocked | Category rule |
| dec_04 | store_inter | No Ad | No authorized source |
FAQ
Frequently asked questions
How does ReinoAds Brand Safety work?
Every ad request passes policy, commercial-conflict, brand-safety and source-eligibility checks. In controlled inventory, the advertiser and creative are pre-approved; programmatic demand is limited to sources and category rules the publisher authorizes. If nothing qualifies, a house ad or no ad is returned.
Can we block our sponsors' competitors?
Yes. Define your official sponsors and competitor brands, and conflicting ads in sponsored categories won't run on your placements.
Is programmatic advertising supported?
Yes, through a restricted programmatic model. External demand sources only compete on placements the publisher allows and remain subject to policy rules. We don't claim that each programmatic ad is individually pre-reviewed — control is applied at the source and rule level.
Take back control of your advertising.
Clean ads, qualified audiences and full control — from one place.